![]() His use of the work helped make the style commercially viable and it was something that was instantly recognizable. His modern take on company logos, movie posters, and movie title cards shook up the industry (in true Bauhaus fashion). Saul Bass not only adopted the Bauhaus tradition of design but put it in front of millions of people. It informed a majority of our modern takes on logos, corporate branding, and our infatuation with minimalism. The importance of Bauhaus in art history cannot be understated. Bauhaus broke down what was essential in design and focused on modernity. It began as a philosophy and political movement first then gained popularity later on as a design trend. Bauhaus was a movement in design that rejected conservative tradition. Saul Bass studied under functional Bauhaus designer György Kepes. RELATED: 65 Greatest Stephen King Quotes Understanding Bauhaus The documentary covers the complete design of the famous shower scene from Alfred Hitchcock’s Psycho. One documentary I highly recommend regarding the importance of Bass’s storyboarding is 78/52. ![]() He would play integral roles in the thematic design of a film by creating title sequences and storyboards. When it came to cinema, Bass would not limit himself to just film posters. Along with those groups, he’s often collaborated with artists like Alfred Hitchcock, Otto Preminger, and Stanley Kubrick. ![]() His works cover long-lasting corporate entities like AT&T, Warner Brothers, United Airlines, and Girl Scouts of America. Saul Bass is unarguably one of the most skilled graphic designers of the 20th century and is famous for his logo design, kinetic typography, storyboards, movie title sequences, and of course movie posters. I want to make beautiful things, even if nobody cares. But that doesn’t mean it shouldn’t be allowed to stand out. Design in a way should be invisible – it should accomplish what it needs to do without you ever second-guessing it. Great graphic design almost always goes unnoticed to the general public. But Stanley Kubrick made sure it wasn’t going to be easy. Saul Bass designed the poster for The Shining (1980). ![]()
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